Is It Original in Your Market Area?
Look up the name in directories for your local area and for the biggest city in your state to see whether other companies have sound-alike names.
To stand apart from the pack, avoid names tied to dominant local geographic features, as they tend to get lost in a lineup of similarly named businesses. For example, in a mountainous area, you’ll find names like Mountain View, Mountain Comfort, Mountain Shadow, and a mountain of other similar and easy-to-confuse names.
Get Small Business Marketing Kit For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
