Establish Your Online Introduction
Online, you have about 20 words (160 characters on Twitter) to introduce your business and make others want to learn more. Follow this advice for getting the most from your brief introduction:
Pack your introduction with keywords that people searching for businesses or products like yours are apt to use.
Tell what your business does and for whom, along with what makes it trustworthy, distinct, and likable. Especially on social media, people want to connect with people and businesses with which they sense a personal connection.
Deliver a sense of the kind of information people can count on you to deliver, as well as the tone — whether humorous, serious, controversial, authoritative, whatever — your messages will convey.
If you’re the primary player in your business, help people locate you by your personal or business name by incorporating both into your description.
Introduce yourself consistently across online channels so people on any site get a similar ...
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