Is It Easy to Spell?
The best names have four to eight letters and are spelled just like they sound. Unless you have the budget to educate your target audience, avoid unusual spaces, hyphens, or symbols. Aim instead for a straightforward presentation that consumers are almost certain to spell correctly based on guesswork alone.
Names with odd spelling (compleat instead of complete) and names that begin with The or A are confusing to find in online and off-line searches.
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