Foolish Assumptions
I never introduce a For Dummies book without reminding readers that anyone smart enough to turn to one of these yellow-and-black books is no fool. Here are a few other assumptions I make about you:
You market a small business or organization, likely with a tight budget and with a marketing staff made up of just you, or you and only a few others.
You’re baffled by the new marketing options you hear about every day and aren’t sure how to proceed and which approaches — from traditional advertising to online and social media communications — to use.
You’re aiming for greater business success and aren’t sure what marketing path to follow.
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