Small Business Marketing Kit For Dummies, 3rd Edition

What You’re Not to Read

If you’re pressed for time (and almost certainly, you are), skip over the chapters that don’t affect your business or wait to read them when you’re ready to tackle the topics they cover. For example, if you’re a do-it-yourself marketer, skip over how to hire professional marketing help in Chapter 9. If you never place paid ads, skip over Chapters 13 and 14.

Also, you can scan through each chapter until you reach the headlines that address the issues you’re tackling. And you can skim through the bulleted lists and get the gist of the advice they detail before deciding whether to read the steps carefully.

Usually I tell readers of my books that they can also skip the gray-shaded sidebars that complement the text in each chapter. In this book, though, those sidebars include amazing advice from seasoned and successful marketing pros, so at least glance over them on your way toward the information you need.