Commit to Becoming Findable Online
Your business reputation isn’t what you think it is. It’s what your customers and those who advise your customers think and believe. More often than not, people form first impressions by what they learn about you online, which is why you need to commit to becoming findable online and to developing search results that consistently lead to accurate, trustworthy information about you and your business. Chapter 10 tells you how to optimize your website for search engines.
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