Keeping an Eye on How You’re Doing
Monitor your social media program in two ways:
Watch to see who’s talking about you and what they’re saying.
Observe how your comments and content are received and how your network is expanding as a result of your efforts.
Monitoring your social media mentions
Set up alerts so that you’re notified when your personal name, business name, product name, business category, competitors’ names, and any other terms you want to monitor are mentioned online.
Set the preferences on Facebook and Twitter so you’re alerted by e-mail when someone interacts with your posts.
Use sites like www.kurrently.com
and http://search.twitter.com
to search for posts about the names and terms you’re following.
If you use Constant Contact, set up NutshellMail (http://nutshell mail.com
) to e-mail a summary of activity on the schedule you request.
Set up online alerts through ...
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