About This Book
Small Business Marketing Kit For Dummies, 3rd Edition, is especially for businesses that operate without the benefit — or the expense — of a high-powered marketing vice president, an award-winning ad agency, or even a staff person dedicated full-time to the task of managing the marketing program.
Every example in this kit is directed at the businessperson who wears all the hats and markets in whatever time remains. If that person sounds a lot like you, keep reading!
You have a business to run, customers to serve, product issues to address, and a lineup of deadlines and decisions looming. You also have questions about how and how much you should be marketing, whether you need to be active online, and how to best invest your time and dollars to draw customers to your cash register. If you fit the small business mold, you’re strapped for time and need quick answers, rapid-fire advice, and street-smart solutions that you can put to work immediately. This book gives you all that and more.
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