Making Marketing Your Key to Success
It’s the simple truth that without customers, a business is out of business.
Marketing is the key to achieving customer interest, winning customer purchases, earning customer satisfaction and loyalty, and keeping your small business in business.
Put in terms like that, marketing is the single most important activity in any business — including yours. The fact that you’re holding this book means you’ve made a commitment, and that gives you an edge over many of your competitors. Go for it!
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