Where to Go from Here
The role of marketing is to win and keep enough highly satisfied customers to keep your business not just in business but on an upward curve — and that’s what this book is all about.
Hit the table of contents or index and you can dart straight to the pages that hold the advice you need right now.
Or become the marketing genius for your business by reading this book from cover to cover. It walks you through the full marketing process and helps you tailor your marketing program, create your marketing messages, and produce marketing communications that work.
For the price of this book, you can get what big businesses pay big dollars for: a self-tailored marketing “consultation.” Every chapter includes the latest facts and advice, and most also include how-to information from a lineup of amazing and successful experts who were generous enough to share their best tips in the pages of this book. We all wish you marketing success!
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