Balancing Personal and Business Brands

Most people build two brands at once: one for their business and one for themselves, personally. My personal brand is the one unlocked by my own name, Barbara Findlay Schenck. My business brand is the one unlocked by my business name, Bizstrong. Between the two, I need to maintain balance, and you do, too.

To rate your personal/business brand balance, answer these questions:

check.png Online and within your personal and business community, is one of your brands ­— your personal brand or your business brand — significantly more visible and credible than the other?

check.png If you sold your business or left your current position tomorrow, is your personal brand strong enough to transport you into new business opportunities?

check.png If you own your business, is your business brand strong enough to survive without the weight of your personal brand behind it?

tip.eps Based on your answers, you can take one of two steps:

check.png Strengthen your personal brand if it’s weak in comparison to your ...

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