Step 10: Think Long Term
In the final section of your marketing plan, list growth opportunities to research over the coming year for possible action in future marketing-plan periods. Some ideas can’t be (or shouldn’t be) rushed into. Spend time as you produce this year’s marketing plan to think of ideas to research for possible implementation over the course of next year’s plan, focusing on one or several of the following areas:
New or expanded business locations to serve more consumers
New geographic market areas outside your current market area
New customers different from those in your current customer base
New products or product packages that will inspire additional purchases
New pricing strategies
New distribution channels
New customer-service programs
Mergers, business acquisitions, ...
Get Small Business Marketing Kit For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
