Get and Stay Active Online
Remember that social media involvement, like marketing in general, has no finish line.
Post content others want to see. Repost and share content you see and want to pass on to your social media audience. Post polls and questionnaires to generate involvement and to get opinions that you can — you guessed it — add to your content-sharing program.
Above all else, interact. Follow people you find interesting and whose content you find useful. Follow people who follow you. Subscribe to blogs in your business and interest areas. Comment on page and blog posts. Comment on comments people post on your pages. Join groups. Ask and answer questions. Add your expertise to online conversations.
Become a resource. Become a thought leader. Become known and well-regarded in your business community and within your target audience. Watch your online presence, your search results, and your business success expand as a result.
Turn to the chapters in Part III for more information and advice on connecting with your customers online.
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