Cross-Promoting Off-line and Online Content
When you or someone in your business makes a major presentation or generates news coverage, use your blog as the hub of a digital distribution service that amplifies and leverages the news.
Turning news into content
Each time you distribute a news release, rewrite the information in blog style using a conversational tone; incorporate links to any relevant photos, video, or supporting resources; and post it on your blog. From there, you can push it out via social media, following the information in the earlier section on using blog posts as the backbone of your content-distribution strategy.
When your news release results in media coverage, repost the information on your own site, either in full or by breaking the piece into small segments that you precede with a summary introduction and end with a link to the originally posted content. Use the same approach to extend the reach of articles or blog posts you publish on other sites.
Giving long life to presentations
When someone in your company gives a major presentation, turn the event into content you can share online in any of the following ways:
Turn the speech into a blog post that you feed out through social media and your e-newsletter, place as an e-article, or offer as a guest post.
Post a recap of the event, along with a list of questions people asked.
If you presented slides, ...
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