Can You Live and Grow with This Name?
You’ll likely have this name for a long time, so the most important question of all may be, Do you like it? Ponder this question alone. It’s your business. Be sure that you like the name, that you’re comfortable saying it, and that you’ll be proud repeating it countless times over years to come. And that leads to the next question: Will the name adapt to your future? Be careful about names that tie you to a geographic area or product offering, and be especially careful about names with faddish buzzwords that can get stuck in time. Examples of names that became outdated include BankAmericard, which became VISA to appeal to an international market, and MasterCharge, which became MasterCard to reflect a broader range of payment options.
Get Small Business Marketing Kit For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
