Chapter 22
Ten Ways to Attract People to Your Business Online
In This Chapter
Increasing the odds that your business will be found online
Using social media to make your business an online magnet
Any business — no matter its sector, market area, or customer base — needs to be findable online. Worldwide, more than 2 billion people are online, including nearly eight out of every ten adults in the United States. They’re researching products and services, learning about people they’re about to meet or have just met, seeking directions to business locations, checking out reviews and ratings, and — perhaps most important — forming opinions that affect how they think and what they buy. This chapter covers the least you need to know — and do — to draw some of those potential online customers to your business.
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