Part VI

The Part of Tens

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In this part . . .

The marketing world operates on a fast clock, and this part keeps pace with rapid-fire advice and quick answers to commonly faced marketing issues.

Here you’ll find an at-a-glance list of ten thoughts to consider before choosing or changing your business name, ten ways to pull people to your business online, and ten steps to follow when writing a marketing plan (in a hurry!).

These three final chapters are accompanied by an appendix that gives you an introduction to the CD-ROM, which includes useful forms and lists great places to turn for yet more information as you build and implement your marketing program.

Here’s to marketing solutions — and to marketing and small business success!

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