Chapter 18
Making Impressions through Networking and Presentations
In This Chapter
Developing your business network
Introducing yourself, your business, and your colleagues
Making speeches and presentations about your business
With all the talk about advertising, publicity, and social media, you can lose sight of the fact that the ultimate objective of marketing communications is to prompt person-to-person interactions. A phone call. An e-mail. A meeting. A face-to-face presentation. A chance to personally make your pitch, launch a business relationship, and begin the interaction that precedes a sale.
After you’ve developed awareness with business and customer contacts and spread your marketing message within your target audience, are you prepared for the person-to-person encounters that follow?
Whether you’re seeking sales, publicity, favorable impressions that inspire industry or community recognition, or some other objective, success depends on what you do when the moment to make an in-person impression arrives.
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