Part V
Winning and Keeping Customers
In this part . . .
When it comes to customers, small business concerns fall into two categories: the revolving door and the slow leak.
The revolving door is the problem businesses face when their marketing delivers prospects but no purchases. The slow leak is when marketing delivers customers but no repeat business. This part helps you overcome both, with three chapters — one dedicated to developing a customer pipeline through networking, pitching, and great presentations; one focused on making and closing the sale; and one that addresses the essential art of developing satisfied, loyal customers.
In a world where competition is at a fever pitch, the chapters in this part serve as a road map to winning long-term customers and lasting business success.
