Chapter 16
Brochures, Promotions, Trade Shows, and More
In This Chapter
Producing and distributing brochures and sales literature
Writing and circulating newsletters
Getting creative with other marketing opportunities
Taking in trade shows
Hosting promotions that work
Mass media advertising and direct mailings are the most obvious ways to promote your business, but the communications toolbox includes a long list of other effective communication vehicles. Brochures and fliers, free giveaway items known as advertising specialties, product promotions, and trade show appearances are all means of bypassing traditional advertising as you carry your message into the marketplace.
Most of these alternatives come with low price tags, so many small businesses use them with a nothing-ventured-nothing-gained-or-lost attitude. But even though large sums of money are rarely at risk when you print a stack of fliers or order pens imprinted with your name, your reputation is still on the line. This ...
Get Small Business Marketing Kit For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
