Chapter 11
Getting Interactive with Social Media
In This Chapter
Starting up your social media efforts
Looking at the biggest social media sites
Becoming an active participant on social media
Monitoring your social media program
In 2012, Facebook was on its way to a billion members. People on Twitter posted a quarter billion tweets daily. And YouTube reported that 48 hours of video were uploaded every minute, amounting to eight years of content uploaded every single day. Wowza.
Social media is where the action is. Three quarters of all adults in the United States hang out there, yet marketers — especially small business marketers — still question whether it’s the right place for their messages. The answer is a resounding “Yes, but.”
Yes: Social media networks are where marketers need to be, because it’s where the majority of all consumers are. It’s where your customers are — or, on the slim chance your customers aren’t there, you can bet those who influence their decisions are.
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