Chapter 9
Hiring Help When You Need It
In This Chapter
Checking out your options for marketing assistance
Selecting and contracting with outside talent
Getting help for your online marketing efforts
You’re a small business marketer. Most likely you’re not a trained marketing strategist, a media buyer, an award-winning designer, or a stop-’em-in-their-tracks copywriter. You’re also human. You have 24 hours in every day, and perhaps you’ve realized that even by giving up sleep, you don’t have enough time to run your company, develop your products and services, build your customer base, maintain your business relationships, and produce and place your ads. Or maybe you have the time but lack the professional touch or talent to create great ads, brochures, websites, or promotions on your own.
Perhaps all you need is occasional help from a graphic artist, copywriter, website designer, or media buyer. Or maybe it’s time to graduate to client status by hiring an agency to help polish and project your image. Either way, you need to know where to find marketing professionals, how to manage the selection process, and how to participate in a relationship that works to your immediate and lasting ...
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