Learning from the Experiences of Others
In This Chapter
Connecting with mentors and peers who can help
Assembling a board of advisors
Finding a partner
Tapping into trade associations and business incubators
Surveying other business resource options
What do you think the number one cause of small-business failure is? Do you think it’s lack of capital? How about poor location? Maybe inadequate marketing or distribution?
Answer: none of the above. Rather, the answer is isolation, as in the small-business owner’s isolation.