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Small Business For Dummies®, 4th Edition by Jim Schell, Eric Tyson

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Chapter 15

Learning from the Experiences of Others

In This Chapter

arrow Connecting with mentors and peers who can help

arrow Assembling a board of advisors

arrow Finding a partner

arrow Tapping into trade associations and business incubators

arrow Surveying other business resource options

What do you think the number one cause of small-business failure is? Do you think it’s lack of capital? How about poor location? Maybe inadequate marketing or distribution?

Answer: none of the above. Rather, the answer is isolation, as in the small-business owner’s isolation.

remember.eps A lack of capital, a poor location, and inadequate marketing and distribution aren’t causes of small-business failure; they’re just symptoms — symptoms of the dreaded disease Owner’s Isolation Syndrome. The symptoms of this syndrome affect every small-business owner at one time or another, but if you commit yourself to preventing the disease, you can avoid ...

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