Part III
Running a Successful Small Business
In this part . . .
Small-business ownership is a never-ending exercise in problem solving. This part is designed to help you resolve a small business’s most compelling challenges, including “the care and feeding” of customers, improving sales and increasing profitability, using advertising and publicity, developing strategies for pricing and distribution, keeping tabs on the all-important profit and loss statement, and harnessing the power of technology.
Often, the best way to solve the problems that accompany many small businesses is by asking someone who’s already been there, done that, which is why we dedicate a whole chapter to learning from others’ experiences.
