Afterword
Life is not made up of the haves and have-nots. Life is made up of the wills and will-nots.
Larry Winget, author, speaker
Within the pages of this book, we've provided useful, practical information about how to start and run a small business, from the planning stages through expanding and marketing both your company and yourself. We've given you examples of entrepreneurs who have used these same methods to thrive in their own companies, and we've shared techniques for maintaining your vision and turning things around when the going gets tough.
We encourage you to return to the pages of this book often. Different chapters can have unique relevance at various points in your entrepreneurial journey; therefore, you can refer to the information we've provided in the chapters, as well as in the Resources section, time and again as needed. If you're looking for a boost of encouragement, reread Chapter 1 on having a big vision. If your marketing is stalled and you want to bring more traffic to your Web site or through your door, turn to Chapter 5 on laser-sighted marketing. And you can always refer to any of the entrepreneurial profiles to reinforce the fact that you can do anything you put your mind to.
Of course, reading a book—any book—won't mean a thing unless you put the advice contained within it into practice. We can give you all the ingredients of success we're able to supply, but the most important element must come from within you. You'll only be successful as an entrepreneur ...
