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slide:ology by Nancy Duarte

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slide:ology
THE ART AND SCIENCE
OF CREATING GREAT
PRESENTATIONS
“Now that Nancy has published this book, what’s your
excuse for your long, boring, and useless presentations?
Guy Kawasaki
Co-founder of Alltop, author of
“This is a breathtaking book! Nancy has written a
long-overdue scholar’s guide to the art and science of
presentation. If you’re serious about this craft, it’s hard
to imagine doing your best work without studying this
book first. Study it, memorize it, share it.”
Seth Godin
Author,
“The most successful TED speakers spread brilliant ideas
following the timeless principles in this invaluable book.
It's a safe bet we'll be sending this book to all future
presenters just as soon as they confirm!”
Tom Rielly
TED Conferences
“Duarte’s simple, unique design approach helps create
stories that are memorable.”
“I’ve been begging Nancy for years to put her 20 years
of wisdom and experience into print form, and she
has delivered beyond all expectations with slide:ology.
Any presenter will savor this encyclopedia of slide
design, filled with page after page of theory, princi-
ples, anecdotes, examples and real-world case studies.
You’ll keep it by your laptop for years as a reference.
There’s no excuse to use the same old boring bullet
points—it’s time to start unlocking the power of your
own visual stories!”
Cliff Atkinson
Author,
“At last, someone has assembled a much-needed
successor to the Tufte trilogy!
Raymond Nasr
Former Director of Communications, Google
“This is a book for absorbing, as you would good wine
or great jazz. It will go down smoothly and transform
you into a better presenter. I look forward to a global
elevation of presentation quality, the source of which
we’ll trace right back here.”
Ric Bretschneider
Senior Program Manager, Microsoft Office PowerPoint
Praise for slide:ology
“Duarte’s simple, unique design approach helps create
stories that are memorable.”
Robert Haskitt
Director of Marketing, Microsoft Advertising
slide:ology is a beautifully-designed, practical guide
to creating visually effective presentations. While
referencing the work that has gone on before, Nancy
brings a fresh perspective to this inaugural effort.
Previous authors have focused on developing great
presentations through planning, organization, writ-
ing, and speaking skills, but none has focused on the
effective use of visuals in presentations. She provides
a good balance between theory and application in a
book filled with visual examples.”
Tom Crawford
CEO, VizThink
“If you are ever presenting in a business setting, you
MUST have Nancy’s book, slide:ology. It’s more than
slides and design—it’s about communication and inspi-
ration. And this book will help anyone—beginner or
top professional—get to the top of their game. Simply
and creatively.”
Bert Decker
CEO, Decker Communications, Inc.
“Nancy Duarte gets it. She understands that designing
slides for presentations is about providing support for
the presenter rather than creating pretty pictures. The
exigencies of business all too often push designers
to produce slides into the dreaded Presentation-as-
Document Syndrome, a hybrid that serves neither pur-
pose; neither fish nor fowl. Nancy has always resisted
that push by maintaining the proper role of graphics
for her clients; now she has eloquently translated her
concepts for her readers. From her opening sentence
positioning presentations as the foundation of com-
munication in business, she provides the solid building
blocks for effective graphic design.”
Jerry Weissman
Author,

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