“Clients . . . . may find satisfaction in the unfinished quality of a sketch . . . . A sketch invites, or at least permits, the client’s own contribution”
RALPH CAPLAN is a writer and communications consultant who lectures frequently on design and its side effects. He is the author of By Design and Cracking the Whip, a collection of his essays and magazine columns. Ralph Caplan teaches in the graduate program in design criticism at the School of Visual Arts.
Q To the outsider, sketches are fun, unconscious doodles, or, worse, art for art’s sake. Sketching somehow doesn’t count as work.
A The idea that sketching looks like fun, and very often is, makes it a mystery to anyone supposing that fun and work are necessarily ...