About the Authors
Yves Morieux is a senior partner and managing director in the Washington, DC, office of The Boston Consulting Group (BCG). As director of the BCG Institute for Organization and a BCG Fellow, he divides his time between leading research and advising senior executives of multinational corporations and public-sector entities in the United States, Europe, and Asia-Pacific on their strategies and organizational transformations.
Yves has contributed to the development of organization theory relating to the behavioral and structural conditions for economic value creation and competitive advantage. Turning these insights into practice with the simple rules, he has helped CEOs with their most critical challenges, for instance, moving ...
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