About the Authors

Mohan is professor and head of Operations Management and Quantitative Methods at Cass Business School in London. He has a Ph.D. from the Anderson School of Management at the University of California, Los Angeles (UCLA), with previous degrees in manufacturing and in industrial engineering. Before coming to Cass, he consulted full-time for 10 years at senior levels with Sabre, Accenture, and Scient in a variety of industries including chemicals, consumer-packaged goods, and airlines in the United States and Europe. His managerial articles have appeared in the Harvard Business Review, MIT Sloan Management Review, the Wall Street Journal, Supply Chain Management Review, Interfaces, and other journals.

Navdeep is a pricing practitioner ...

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