Acknowledgments
Our book started with an article, "Six Sigma Pricing," published in Harvard Business Review in May 2005. We are grateful to HBR for help with that article and for permitting us to use some of the material from it.
Mohan thanks Cass Business School (City University London) for providing an environment that made this book possible. Navdeep thanks numerous colleagues and friends for encouraging him to carry out his ideas globally.
A project like this is impossible without family support. Mohan would like to thank Katarzyna, and Navdeep would like to thank Mui for support and encouragement. We owe Amelia, Ishan, and Sohum, the paternal attention they missed during the writing of this book, which was really our loss.
Last but hardly ...
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