3Case Study—Pricing Operations and Six Sigma Pricing

Do not believe in anything simply because you have heard it...or because it is spoken and rumored by many...or because it is found written in your religious books...But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.The Buddha

Chapter reprinted by permission of Harvard Business Review from "Six Sigma Pricing" by ManMohan Sodhi and Navdeep Sodhi, May 2005.

Copyright © 2005 by the Harvard Business School Publishing Corporation; all rights reserved.

3.1 Introduction

Before getting into the specifics of Six Sigma Pricing, we describe the application of Six Sigma Pricing at ...

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