Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition

Acknowledgments

Over the decades, we have met and conducted business with many wonderful people. Each in their own way contributed to our understanding of managing brands globally and locally with Leadership Marketing, Operational Excellence, and Financial Discipline. The world has changed remarkably since we began our business careers, but the friendship, learning, love, and yes, fun, has been enduring. It is impossible to do what we have done and accomplish what we have set out to accomplish without the support of these terrific individuals. Our collective thanks to CEOs such as Carlos Ghosn, Forrest and John Mars, Jim Cantalupo, Charlie Bell, Richard Solomons, Steve Ells, Steve Kaufman, Maurice Saatchi, and various leading marketers including ...