Index
A
AA (American Airlines), 160
AB InBev, 59
Alba, Jessica, 208
Alibaba, 221
American Airlines (AA), 160
American Express Centurion Cards, 124
analyst satisfaction, focus on, 27-35
Anderson, Kerri, 179
Anheuser-Busch InBev, 55
Apple, 109
Apple Stores, 43
Applebaum, Rhona, 167
authenticity, reinforcing, 199-201
Avon, 124
B
B2B (business-to-business) market segmentation, 98
Bachelder, Cheryl, 11, 60, 69, 87, 119, 160
The Balanced Scorecard: Translating Strategy Into Action (Kaplan and ...
Get Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.