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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition by Joan Kiddon, Larry Light

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31. Truth #12: Measure Results

Creating a results culture means creating a culture that is evaluated based on producing measurable results. As we discussed in Chapter 19, “Rule 6: Realize Global Alignment,” building a results culture is essential for creating a brand mind-set. It is not just a functional event; it is a psychological event because measurement is more than data. The reason for the data needs to be articulated and brought into the veins of the organization. Results need to be measured, but people must be aligned around the measures; use the metrics not just to evaluate progress, but additionally to manage progress. Do not punish low scores, but learn from them. Reward and recognize performance.

There are several things to keep in ...

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