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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition by Joan Kiddon, Larry Light

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12. Tendency 12: The Disregard for the Changing World

In the 1960s, tie-dye and long hair distinguished “hip” people from those in suits. In the 1970s, the days of Aquarian utopia melted into punk rock, disco, and a great miasma of funk. The environmental movement was born. Silicon Valley begat the Silicon Valley we know today. And so...the world turns. The local food movement with its small beginnings in the 1960s is now a food revolution. The small steps to hybrid vehicles in the late 1990s and into the early 2000s is now a significant part of the automotive world born in the environmental ideas of the 1960s. Mobile phones are ubiquitous. You can obtain anything you want online without ever leaving your laptop or phone. And, as John Kay pointed ...

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