Six Rules for Brand Revitalization
Learn How Companies Like McDonald’s Can Re-Energize Their Brands
Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerWharton Editor: Steve KobrinEditorial Assistant: Pamela BolandDevelopment Editor: Russ HallOperations Manager: Gina KanouseDigital Marketing Manager: Julie PhiferPublicity Manager: Laura CzajaAssistant Marketing Manager: Megan ColvinCover Designer: Alan ClementsManaging Editor: Kristy HartProject Editor: Anne GoebelCopy Editor: Geneil BreezeProofreader: Water Crest PublishingIndexer: Lisa StumpfCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig
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