Simply Strategy: The shortest route to the best strategy

Authors’ Acknowledgements

In previous books I’ve thanked very many people who’ve framed my view of strategy and I’d simply like to thank them again, en masse. They know who they are and trees are better alive. But I must single out, in recent years, Marcus Alexander, Eric Benedict, Andrew Campbell, Charles Coates, Ian Godden, Chris Outram, Peter Johnson, Martin Nye, and Jamie Reeve – if only because one or two of them might complain otherwise. I must also praise my assistants Aaron Calder and Douglas (‘Dougal’) Blowers, who are both wonderfully cheerful in the face of my many demands. And, however briefly, I must thank my dear friends who have made and make my daily life such a joy, especially Dominique, Juliet, Lee, Matthew, Patrick, Peter, Philip, ...