Simply Strategy: The shortest route to the best strategy

Foreword

We penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed. We write for practical managers – those running business units or divisions, and entrepreneurs. We’ve spent much of our lives helping operating managers develop great strategy that raises profits and growth. In doing this we’ve often wanted simple and cheap reference materials – a good book or a software program. We couldn’t find them. So we’ve provided them ourselves. A powerful method, yet common sense and designed for practical people. But also rooted in numbers to raise the bottom line. The approach here can liberate executives – developing a profitable strategy can be easy and fun as well ...