Dedication

I dedicate this edition of Simply Managing to Berrett-Koehler, an engaging organization.

Steve Piersanti was the president of a highly successful division of a large publisher when, during a round of cost cutting, he was ordered to reduce his staff by 10 percent. He refused, arguing that his unit had been doing well and lacked the turnover that made such cutting easier for other units. When a number of authors and suppliers found out that he had been fired, they encouraged him to start his own company and offered to support it. Thus was Berrett-Koehler born.

And thus has it functioned ever since: this is a different kind of publisher. The staff hardly turns over: many of the same competent and dedicated people have been there for years. ...

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