Simply Effective

A Final Word: Simplicity Can Make a Difference

As I write this preface, the world is in the throes of perhaps the worst recession in thirty years. The financial system has melted down and is being transformed; the automobile industry is reeling; retail organizations are struggling to survive; public service and health-care institutions are overwhelmed; governments around the world are pumping huge amounts of money into their economies and running up unprecedented deficits; and stock market plunges have wiped out trillions of dollars in personal wealth and shaken many people’s confidence in their future security. As if this weren’t enough, governments are also struggling to develop renewable energy sources, reduce global warming, protect their ...