INTRODUCTION:
WHY CREATIVITY MATTERS IN YOURCAREER AND LIFE
The chief marketing officer strode into the conference room and sat at the head of a very large conference table—one large enough for me, two of my colleagues, and forty-five of his fellow employees, all directors or vice presidents of product development or marketing. Seven years earlier, the company had been a startup. Their growth had been so meteoric they were now an $8 billion Fortune 500 company with enough executives just in that room to field a basketball league. Nonetheless, they were in trouble.
All eyes turned to the person at the head of the table as he spoke. “As you know, we are under attack from our chief competitor in a very competitive marketplace and we are being engaged ...
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