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CHAPTER FIFTEEN
MARKETPLACES, TRENDS,AND INNOVATORS
By now, hopefully, you understand that by having a growth mindset and the belief that you are indeed creative, you can create or innovate something. But it has to be something the world needs or thinks it needs.
In this final chapter, I would like to leave you with some additional insights to get you started down the path of creativity and/or innovation. It’s not about waiting for that great idea that comes to you in a dream or wishing you could create something. It has to do with really examining what already exists—that is, understanding customers, focusing on problems, watching certain trends, studying marketplaces that are evolving, and learning about large target segments (e.g., baby ...
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