5
CHAPTER FIVE
HABITAT:YOUR SURROUNDINGS ARE KEY
I don’t care what any analyst says about how much money can be saved by packing people into a sixty-square-foot workspace. You can never underestimate the power of an environment that potentially inspires people to do more. It doesn’t matter what business you are in, either.
Our marketing agency has its roots in Silicon Valley, and we wanted to be one of the best creative marketing agencies in the world. As we grew and opened more offices, we paid careful attention to how our offices and workspaces looked. What was the literal and “unconscious” message we were sending to potential clients and, more important, to our employees? The same. The best creative stuff in the world happens here. When you ...
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