You are previewing Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs.
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Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs

Book Description

This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.

Give your customers what they really want (and will pay for): simplicity!

Bob Parsons is a true believer in making things simple for his customers--even if it means managing extraordinary complexity behind the scenes. At Go Daddy, Parsons’ business model relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained...