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Simple Is the New Smart by Rob Fazio

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INTRODUCTION

People want to see progress. I always wondered what all the chatter was regarding Dyson and their line of cleaning products. Why would anyone pay more for a “dust buster” that was really loud and then talk about it as if they had just won something? Then I used one. The difference isn’t just the technology and ability to clean; the difference is that they give you a view into your progress. They let you see the mess that you clean. There is a see-through plastic canister that gives you insight into what you have accomplished. I never thought I would think this, but I actually get a sense of accomplishment from vacuuming and I’m ready to do some more. What’s my point? When we see progress, we feel progress. When we feel progress, ...

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