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Simple Is the New Smart by Rob Fazio

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16

Passive PersuasionThe Persuasion Pyramid

Your ability to persuade will have a direct impact on how effective you are at getting what you want when you want. Persuasion is a skill, just like writing a report. It’s a big part of success and if you don’t develop this skill, others will, and you will always be persuaded as opposed to the one persuading. When you take a passive approach to persuasion you leave too much up to chance and your probability of success decreases.

Persuading and influencing others is not something that comes naturally to all people. Whether persuasion comes naturally to you or not is less important than the fact that you can develop a strong ability to persuade if you want. Let’s start with a major challenge that I see ...

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