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Simple Is the New Smart by Rob Fazio

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10

Thinking Too Much or Too Little About What People ThinkIntentional Impressions

What do you mean I need to have a brand; isn’t that for businesses?” This is the question I hear when I advise people on developing a brand. What I tell them is that whether they know it or not, they have a brand. We all do. People have perceptions of you and they stick. If people don’t know the story, they will make one up and it’s often a lot worse than the actual story. This holds true for organizations and people.

Just like much in life, it’s a balancing act. The people who focus too much on what others think get branded as political animals, overly ambitious, or “worry warts.” People who don’t think about what others think at all are the ones who are left wondering ...

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