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Master Smart Strategic Experiments
In 2004, Procter & Gamble almost shut down a potentially game-changing project due to a low market forecast. The team found creative, affordable ways to test critical assumptions, and the project lived on. Companies need to find ways to remove the risk from innovation by smartly running strategic experiments.
The popular perception that innovation is risky and expensive presents challenges in uncertain economic times. That perception makes it far too easy for naysayers to justify curtailing innovation investments. After all, most of that investment isn’t going to pay off anyway, right?
The constant change brought about by the Great Disruption requires companies to develop ideas more quickly and cheaply, and ...
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