2
Prune Prudently
Which would you shut down? A project with first-year revenues of $220,000 or one with first-year revenues of $200 million? What if you knew the smaller project (Google) would change the world and the larger project (Vanilla Coke) would eventually be discontinued? Downturns require prudent pruning of portfolios to free up scarce resources.
When times get tough, one of the first things each of us think about is what we can do without. Maybe I don’t need to pay for three hundred cable channels. Perhaps I could cut latte consumption from five a week to two. Similarly, the Great Disruption requires that companies say no to some things to conserve resources and ensure that remaining resources are focused on the right things.
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