APPENDIX
Selected Experiments from The Innovator’s Guide to Growth
Internal best-practice assessment. Talk to other people in the company who have addressed similar assumptions and risks to see how their efforts panned out. Use this information to assess whether you prioritized your assumptions and risks correctly. Always be careful of assuming you can be better than the best.
Secondary market research. Focused external research helps to quickly spot developments in a market space or gives a window into the actions of competitors.
External benchmarking. Look to the external market to see how other companies addressed similar issues. If your success is predicated on doing something better than it has ever been done, at least ask whether your ...
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